Privacy Policy

Effective Date: March 1, 2024

Last Updated: June 1, 2026

Apex Analytica Strategic Consulting is committed to protecting and respecting your privacy.

This Privacy Notice (this “Notice”) explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

It applies to those who may view and communicate with us through our Website as well as people with whom we do business.

Apex Analytica Strategic Consulting reserves the right to amend this Notice at our discretion and at any time. When we make changes to this Notice, we will post the updated Notice on the Website and update the Notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

If you have any questions or comments about this Notice, the ways in which Apex Analytica Strategic Consulting collects and uses your information described below, your choices and rights regarding such use, please do not hesitate to contact us at:

E-mail: contact@apex-analytica.com

ABOUT Apex Analytica Strategic Consulting

Apex Analytica, is a global advisory firm that provides comprehensive strategic advisory services across a wide range of key objectives and issues addressing complex business and reputational challenges. We support chief executives, their boards, and the communications, corporate affairs, investor relations, and marketing teams of the world's largest organisations.

Apex’s global headquarters is located at 23W, 23 Woodvale Avenue Giffnock, Glasgow, G46 6RG.

COLLECTION AND USE OF PERSONAL INFORMATION

Personal information is data that can be used to identify or contact a single person.

Depending on where you live, and in accordance with applicable laws, we may collect various categories of information from you when you access or use our Website and when you provide information directly to us (e.g., when you register for our events, request our services, explore a business opportunity through our Careers portal, or access various content and features on our Website). Those categories include:

Identifiers, such as your name, e-mail address, postal address, phone number, mobile number, IP address or other similar identifiers;

Personal Information such as your signature, social security number, physical characteristics or description, passport number, driver’s license or state identification card number, education (e.g., grades, transcripts), employment (e.g., current or past job history or performance evaluations), bank account number, or any other financial information, medical information, or health insurance information;

Internet or other similar network activity, such as browsing history, search history, or information on your interaction with our Website;

Location data, but not your precise geolocation. We may collect location information provided by a mobile or other device interacting with this Website, or associated with your IP address or other online or device identifier. We may collect this information through the lawful use and deployment of cookies and other tracking technologies, as set forth in our Cookie Policy .

You may choose not to provide personal information to Apex Analytica Strategic Consulting by refraining from, among other things, submitting information directly to us. However, if you do not provide information when requested, we may not be able to provide you with information about our services and business opportunities.

We may store and use personal information to:

track the usage of our Website and to help us improve our services and understanding of the interests and needs of those who contact us;
carry out our obligations arising from any contracts between you or the company you work for and us;
provide you with the information and services that you request from us;
guide us in answering your questions or to explore career, professional or business opportunities with you;
develop analysis and business intelligence that enable us to operate, grow, protect, make informed decisions and report on the performance of our business;
pursue other legitimate interests of our own such as maintaining a database of contacts working with or in our industry for networking or business development purposes.

PROTECTING PERSONAL INFORMATION

We secure personal information against unauthorized or unlawful processing, and against accidental loss, destruction or damage by appropriate technical, physical and organizational measures.

We evaluate and test the effectiveness of those safeguards to ensure security of our processing of personal information.

We also take measures to ensure confidentiality, meaning that only people who have a need to know and use the personal information can access it.

SHARING YOUR INFORMATION

We will never sell or rent your personal information to third parties.

We may disclose personal data as part of a corporate transaction such as a merger or sale of assets, where we are required to do so by law, support auditing, compliance and corporate governance functions, in connection with legal proceedings or where disclosure is necessary to protect the vital interests of a person.

DATA RETENTION

How long will you use my information for?

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

CHANGES TO YOUR INFORMATION

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your working relationship with us.

Apex Analytica Strategic Consulting may obtain the categories of personal information listed above from the following categories of sources:

Directly from you. For example, from forms you complete or products and services you purchase;
Indirectly from you. For example, from observing your actions on our Website;
From third-party business partners such as social media sites (LinkedIn), ad networks, and analytics providers.

Please note that Apex Analytica Strategic Consulting, in accordance with all applicable laws, will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Access to Specific Information and Data Portability Rights

You have the right to request that Apex Analytica Strategic Consulting disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will disclose to you:

The categories of personal information we collected about you.
The categories of sources for the personal information we collected about you.
Our business or commercial purpose for collecting or selling that personal information.
The categories of third parties with whom we share that personal information.
The specific pieces of personal information we collected about you (also called a data portability request).
If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:

sales, identifying the personal information categories that each category of recipient purchased; and
disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that Apex Analytica Consulting delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

Complete the transaction for which we collected the personal information, provide a service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
Debug products to identify and repair errors that impair existing intended functionality.
Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
Comply with a legal obligation.
Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

contacting our General Counsel located at our headquarters in Glasgow; or
visiting https://www.apex-analytica.com/

Only you, or a person that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us.

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.